Effective Ways to Use Technology in Your Small Business

Thanks to technology, due to which this toughest task has actually been made easier. But how this technology made our daily job easier to grow your small business? Are you really up to date with the new trends and tools? Are you aware of which kind of technology needs your business to grow in order to remain relevant?

Well, as we all know that this is a digital era and also technology plays a vital role in order to grow your business, to improve productivity and to maintain customer relationship in a market. On the whole, it is essential to know or to choose which kind of technology one needs to boost their business.

Some people have said that using technology people are getting smarter but, most just don’t realize how smart? We know that smart technology is around us every day and has replaced nearly everything right from surveillance cameras to clothing, today’s smart technology is dealing us, helping us, and getting smarter because of us.

Smartness at Your Fingertips

Imagine wearing a piece of jewelry as you touch it, it gets activated. You might say, “Open my Gallery,” and then respond to them also can do with Google voice. So why not just make it a piece of jewelry rather than a phone with a display? We don’t need to carry those phones every now and then. Yes, soon you will able to see a screen with fewer smartphones and it will use voice input.

Reduced Human Efforts

In this modern and digital era. We get to see that technology has reached a way far than we could imagine. Some people have argued that it has been both beneficial and disadvantageous. There are some people said that technology has ended up replacing human employment and therefore leading to the lack of jobs for human beings and now with technology; most things are not done manually but let’s not dwell on the negative side of it.

Technology has made changes and it lets you save human efforts and time from our office to homes, technology made our lives easier putting fewer efforts and doing a lot of work at a time.

Technology is about innovation and innovation in business is all about doing things uniquely in order to provide better products and solutions, and an improved service to clients.

Utilizing digital technologies for effective marketing –

Now in 2018, There are so many enterprises who are presently using software and digital marketing technologies for having an online presence to grow their business online. Having a strong digital presence is mandatory these days to know the market values and to build a strong relationship. And it is possible to make your presence digital if you make a use of digital media.

Having a good website will create a good impact on customers. This doesn’t just mean something that looks pretty; an effective website should be user-friendly, mobile responsive and optimized for search engines.

As well as a good website, channels such as social media marketing, Email marketing, and pay-per-click advertising can be extremely effective. Digital technologies can accelerate business growth because they allow software companies to reach wider customers and build long-lasting relationships with customers to promote the brand in a good way.

Use digital media to grow business

In this era of digitization, digital marketing plays a vital role. Brands that want to establish themselves in the market can connect to various SEO companies globally that offer a wide range of digital solutions, ranging from website development, iOS development, cloud computing, etc.

Conclusion

There are several web development companies in Pune and that provide various services related to website development, creating and managing website content among other things. There are plenty of options for people who are looking for a web design company in Pune to grow their business using technology.

If businesses are smart about their investments in technology, adopting the right solutions for the specific needs and challenges of their business, then growth and success become easier than ever before.

Most Killer Soft Skills for Successful Digital Marketer in 2020

Digital Marketing is now one of the booming careers globally, irrespective of their specializations. As the world changes, Digital Marketing also keeps on evolving and updating with the new trends and there are plenty of digital marketing companies who are ready to accept this challenge.

In order to be confident in this digital world, you must have that kind of creative thinking to make something out of the box. There are huge SEO Companies who offer a good opportunity for the capable job seeker of digital marketing.

One of the most important things for those who seek a career in digital marketing field is to have a good website to make stunning digital marketing strategies because a website is a place where most of the people will come to visit and interact with your business. It is important to have an online presence through your business to be along with the trend in a right way at the right time.

So let’s see what are the skills digital marketing professionals need to succeed?

1. Be Curious

Digital Marketing is a field where you have to be greedy to dig out knowledge. You just need to be curious and keen to learn new trends, experiences should be updated every now and then. Ask more questions and explore the term “digital”. If you seek for gaining new skills and keep on updating knowledge then only one can get the skills set which require being a good digital marketer.

2. Soft Skills

Soft skill is one of the major factors when it is a concern to marketing field as it helps your career to hit the big time and also is a key to build a relationship, gaining visibility and for the better advancement of the future growth.

3. Required Skills Include-

• Communication Skills
  No work is done properly if you are not a good communicator or if you are not good at expressing our opinions. Communication plays a vital role in digital marketing as it is useful to boost your performance in the workplace.
• Teamwork
  Teamwork is nothing but a proper coordination with your co-workers where you have to deal with and mentor with the employees and their task. Regardless of your role, you need to be well with other co-worker and mentor them with the knowledge you have.

4. Content is King

As there are so many Companies who provide SEO Services and along with they provide quality content. Because the content is the first thing where visitors can come and stay longer than usual at your site so always keep them busy and provide some wow content to make your site engaged and be popular on Search Engine site.

Keep adding some stunning visuals, oral and written communication skills that grab the viewer’s attention make them wanting more from your end.

5. Digital Advertising

This is digital era and there are plenty of web development companies in Pune that provides many digital services related to website development, creating and managing website content among other things through which they can reach to many customers’ they want to target.

Being a digital marketer, actionable knowledge of SEO, social media and email marketing is a key point.

Conclusion

We AYN InfoTech are leading and highly skilled IT professionals indulged with Out-of-the-box technologies to digitize your world. Digital Marketing plays a vital role in the marketing industry and we have the track record for the same. If you were looking to grow the number of talented marketing professionals on your team, make sure to be in touch with one of our expert consultants for a confidential discussion.

Make Use of Artificial Intelligence (AI) and Boost Your SEO Ranking

In order to be visible on the web, today, businesses use more and more SEO tactic to be rank on a top. One of the most important factors is the use of AI in SEO to help customers find better search results. Artificial Intelligence has been used in science and, medical and technologies for years and still be using it also it has the capability to do the same for SEO.

Do you know that there are a lot of people who use AI in Digital Marketing? Today, AI is utilized in various Digital Marketing Companies in Pune in the form of-

• To collect data on ad targeting.
• To fix the relevancy of content.
• To streamline campaigns in marketing.
• For link building and increase SEO ranking.

There are now top SEO Companies in Pune who takes a great advantage of AI technology to boost up their SEO ranking in Google also expects to enhance many functions of SEO beyond imagination.

The SEO agency that provides a top class SEO Services is now moved to utilize AI and increase productivity.

How AI SEO Works?

Artificial Intelligence makes use of a unique and supercomputer to analyze data also this machine simply, can’t be able to read, see or respond, they have no emotions. While AI can take the bulk amount of data analysis off your shoulders, it is still your task to provide unique, quality and informative content. The arrival of artificial intelligence has changed modern SEO drastically. Let’s see what changes it made in SEO approach.

Long Tail Keyword Phrases

There is no doubt keywords are the heart of SEO. It is still determining, as it was when it comes to targeting a known audience. But with the advent of Artificial Intelligence in SEO, queries in natural tone are expected to soar, especially from mobile devices. Consequently, it will throw a challenge for digital marketing companies to target only on users’ specific keywords in their natural ways. These phrases are today being used widely, and their usage is expected to explode in future.

Link Building

Major search engine Google still considers link building as one of the factors, but Artificial Intelligence adoption has changed the picture a lot for marketers. In the year 2012, Penguin release from Google caused a stir in the world of SEO.

Being a Digital Marketer, strive to create a long-lasting impact on your SEO efforts. A search engine expert should:

• Get to know your audience to curate them with the most relevant content as per their keen interest.
• Engagement through blogs to increase the visibility of your website.
• Make pages primarily for users. Offer solution by creating meaningful and informative content.
• Publish blogs in user-centric tone to make your SEO Services more interactive.

On-Site SEO

The appearance of Artificial Intelligence in SEO has changed it at great deals. From plenty of aspects, one of them is on-site SEO. Professionals say Google supports more than 200 ranking factors presently, and it covers a lot of part into it. The process of on-site SEO involves the optimization of HTML tags like title, description, H1 tag, Image optimization, and etc… On page SEO makes your pages search engine friendly and boosts your SEO ranking.

On-site SEO involves the following factors:

• Simple and meaning full search-friendly URL’s.
• A number of pages in a website.
• Minimum Keywords do not over stuff.
• Optimize Image (should be readable)

Over to You

Artificial intelligence has been baked to search algorithms with an aim to provide the most relevant search engine results to online users. If we talk about the effect of Artificial Intelligence on SEO, then certainly it will be a big challenge for those who still follow old-school rules. Otherwise, it is yet another opportunity to revamp your strategy and grab the top spot in SERPs.

How a Web Page can Empower Your Business in the Digital Age

The advent of Big Data has ushered the online world into a new era of digital revolution. For small and medium-sized businesses the internet is a fair and level playing field. Any business who doesn’t have an online presence can no longer survive in this digital age. Having a web page is not enough these days.

Businesses need to equip themselves with tools like Search Engine Optimization(SEO), social media marketing and other intricacies of digital marketing. Web Development has evolved from simple static web pages to complex and responsive CSS pages which offer a wide variety of features and functions to developers. Simply listing your contact details are not enough but you need a spearheaded Social Media Marketing campaign to promote your website.

To any organization, it may sound like a lot of effort and work and that is why we are here to help. We are a premier Digital Marketing Company in Pune with a proven track record and hundreds of satisfied customers. Our portfolio boasts of multinational organizations to individuals and small business owners. As a web development company in Pune, we provide end to end Web Development and Digital Marketing Solutions for our customers.

Holistic Approach Towards SEO

We take pride in our holistic approach towards SEO and social media marketing. Our services are tailor-made according to the customer’s needs. We not only develop web pages but create your online brand and increase its reach to bring in new customers. Be it a corporate website, an online store or a simple portfolio, our Web Development and digital marketing team work in unison to provide the best results. Having a website can help you explore new geographies and target fresh customers.

It can help you promote your brand to a much wider audience across the world, and our SEO and Social Media Marketing Services can help you do that. The key ingredient in a web page is its content. Keeping this in mind we develop content that is tailored according to Google’s search engine guidelines and it helps increase the quality score of your blog and rank higher in Google search results. This is achieved by our organic SEO implementation.

Digital Marketing Efforts

Our Digital Marketing efforts span across many social media outlets to create more and more impressions for your business and help you generate more business leads. We are seasoned in running advertising campaigns for our customers specializing in CPC, CPM and CPA campaigns. Our strategy involves the right mix of organic SEO, social media marketing and using Google Adwords to ensure maximum output from your digital marketing efforts. So, if you are planning to step into the digital world or require a reliable partner to help you develop and grow your brand online then look no further. We, SEO Company in Pune, provides the best value for money IT solutions in Pune.

New Ways to Use Technical SEO: An Essential Entity, Not a Choice

Well, when we talk about existing methods and terminologies of digital marketing, we can often end up thinking about Digital Marketing. Have you ever thought about what digital marketing is? How is it different from traditional marketing? Digital Marketing is just not branding your products or services; it is all about creating a value for it. With the evolving world, we need to evolve our strategies too. Let us first know, what were the methods implemented and what made them fade away with a due course of time.

An Old Approach – 

Google Algorithm Updates:

One of the oldest traditional methods of optimizing the search was Google Algorithm Update. It was used way back in mid-2000. This method had various releases starting from Panda and Penguin to Fred.

They all had their own advantages and disadvantages which paved a way for the development of a new method. Some of them had a working in a peculiar way.

Penguin Updates: It worked on the principle of so-called “Score to Web-pages”.

Panda Updates: It overcame the hazards of Penguin and gave real time result. It down Ranked the site links which links it deems manipulative.

Hummingbird: The main principle of this release is that it helped Google interpret search queries.

Pigeon Updates: Towards the end of that decade, this Algorithm worked according to the location of the user.

Mobile Algorithm: In this type, the mobile-friendly web-pages ranked at the top of the mobile search.

Fred: It uses the information and data from the latest of Google’s confirmed updates. There were several more releases to this but then there was an ultimate stop to this method and the last release to this was Fred.

SERP:

Search Engine Results Pages (SERP) are the web-pages shown by search engines like Google, Yahoo, Bing etc. in response to a query by a searcher. The main feature of the SERP is showing results that are returned by the search engine like Google, in response to a keyword question, although the pages may also contain other searches such as unwanted advertisements. But, SERP, as we know is gone and vanished with revolution; search is dynamic, responsive, visual, and everywhere now.

Technical SEO and Web Development:

Technical SEO showed much variation since the time of Google Algorithms were into existence. With an increase in the field of Web Development, many more technologies emerged and thereby gave birth to Web Development Companies in Pune. The phase of this development still continues and is at its peak of technology.

1. SEO has always driven high-quality traffic through organic searching. SEO Company in Pune will help you leverage your dreams of climbing the ladder.

2. Technical SEO for its part, now includes all search engine best practices and allows no room for changes. This technology never went away, but it has seen a recent war, as senior marketers realize that it drives performance as well as compliance.

3. Black Hat Techniques: Keywords which are unrelated, stacked and stuffed, Tiny Text, Tiny and hidden link stuffing were on the mark in this type of Digital Marketing. It is not a good habit to keep stuffing same words; it certainly leads to over optimization.

Technical SEO, for its part, now includes all search engine best practices and allows no room for changes or doping. This feature never faded, but it has seen a recent manipulation as senior marketers realize that it drives optimization as well as crawler compliance.

New Approach –

Let us now have a look at the way things are revolutionizing and changing the world of marketing. These Modern approaches have changed the way we Market our goods and services. These approaches are used and adapted by many SEO Companies in Pune for giving you world-class services.

Content Discovery Across Devices and Platforms:

When you tap on content you are taken to other website and web-pages and website owner earns. Content Discovery advertisement is like Pay Per Click, PPC ads like Google Ad words, but the content representation is different, they look like part of the website or web-page, because of this, they are also known as Native Ads. This technique often led the user or target audience to your website at a glance, even if they don’t intend to.

Mobile Usages:

Accelerated Mobile Pages (AMP) has taken the stage. Brands must ensure that their web presence meets the highest standards to keep pace with the modern consumer. Adaptive, Improved, Matured website need optimization to make the website user-friendly. Many Digital Marketing Company in Pune will help you get the best Mobile friendly websites.

Internet of Things and SEO:

Search Engine Optimization (SEO), along with email and content marketing, belongs to the old traditional digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by focused search engine algorithms. Internet of things and its place off has taken SEO to a whole new level of Marketing, it finally all ends up to relevancy and quality data. SEO Companies in Pune have a gone level up to use these modern approaches and make you grow in your business.

Reference: https://www.ayninfotech.com/technical-seo-ways

Unlock The Marketing Potential – Digital Marketing, The AYN Way!

Digital Marketing nowadays is moving at a frightening speed, making your business grow 10X faster. It is the key to get recognized, and hence to be known in the industry. We are a Digital Marketing Company in Pune, offering a digital platform for your business.

Find out…Why you need our Digital Services?

– Very often, the services and the products you offer are beneficial to your clients or customers.    However, if a prospective customer or a visitor is not aware of your unique offering, you are likely to fail on them. Our Digital Marketing activities encourage people to turn their attention towards your services. It is a platform to showcase your skills and keep the market updated on what you have to offer them.

– AYN InfoTech is an SEO Company in Pune, we help you be on top searches and highlight you in your domain. Our skill-set and capability of optimizing your website and getting your business on the web are what makes the difference.

SEO – AYN InfoTech, at its best…!

– With so many entrepreneurs blooming up in the market, it becomes essential to hold up the place and sustain. AYN is into search Engine Optimization who will not just let you hold the place but help to climb up the list. We showcase the best of your business to engage your clients and give them the best ever User Experience.

– We abide by the rules and engage into Web Development and also into PPC Services for you to rank up. We believe that client satisfaction is a mark of trust, and thereby manage your digital marketing on top priority.

– AYN is a Social Media Marketing Company in Pune and helps you engage end number of customers.

 – At AYN InfoTech we incorporate a comprehensive campaign for Digital Marketing, PPC, Social Media Marketing and Web Development along with Mobile App Development and its Designing.

– Our Social Media Marketing Services are the reason you can focus on your business deliverable and not on marketing.

You do the business – We do the marketing.

Content Marketing – Start with a foot-in-door

– AYN, a Content Marketing Company in Pune, start developing your content to attract the interest of your readers; a catch of eye from them will help engage them for a long term.

– It is an umbrella term which incorporates a variety of strategies, techniques, and methodologies to convert your prospects into customers. It sets a goal by using the most relevant content to serve, allure, transmit, hold and engage customers in a trusted and valuable way. Content is something which helps the prospects get actual insight about your business and the way you provide services. It creates a sense of transparency among the users and business owners and generates confidence in them to opt for you. Today’s Content Marketing has become the backbone of every business and your website source of information.

– If your content is up to mark, brief and yet crisp; it will win you 30% more customers.

Reference: http://ayninfotech1.blogspot.com/2018/06/unlock-marketing-potential-digital.html

For More Info Visit Us: https://ayninfotech.com

How To Remove Google Penalty by Google: Algorithm Updates

Back ago, Search Engine Process was mainly depended on following methods –

1) Putting ample of targeted keywords together called Keyword Stuffing.

2) Increasing the number of incoming links that are all hyperlink to every other site called link farming or link wheel.

But then google realized that people were not getting the relevant answer to their search query and still there is no good website in a scenario, So that is why it introduced major updates called Google Algorithm Updates. In this algorithm almost every day, Google introduces changes to its algorithm. These google algorithm completely changed  SEO Strategies.

Here are some Google Algorithm updates in SEO  listed below and let’s check out how a penalty can be removed from the same.

Google Panda Update –

Launched date: February 24, 2011

‘Google Panda’ this name it gets from one of  Engineer who helps to develop an algorithm. The aim of this algorithm is to give high-quality content to web pages. ‘Content Stealing’ is the main factor which is responsible for a low-quality site. This process is also called as ‘Farmer’ because people steal the good content from the website and paste it on their website to put a site on a top at Google SERP’s.

There are other factors as well that it considers like –

1. The article should be written by the person who has knowledge of a specific field.
2. Content has to be trustworthy.
3. There should not be any grammatical & spelling errors.
4. It should be unique, not plagiarized

Panda Update – How to Remove Google Penalty –

1. Check if there is plagiarized content, remove it using Plagiarism tool. In case if you don’t wish to remove it then use a no-index tag to web pages.
2. Keyword Stuffing
3. User-generated spam

Google Penguin Update –

It came on April 24, 2012. This is second google update which is most likely to hit you. Penguin has a lot in common with panda but it also differs from some of the factors such as link profiles. The main aim of it to penalize unnatural links to come up high on search results.
Penguin Update- How to Remove Google Penalty?

1.Should remove unnatural links
2.Should avoid link farming & link wheel.
3. Do not over optimize
4. Reduce keyword stuffing

Google Hummingbird Algorithm – 

This is third google update algorithm which cam on September 23, 2013, and the aim is to provide better search results in order to come up a site on a top page.

Before Hummingbird Effect –

1. Only Keyword based answers were there.
2. Same kind of search result.
3. Do not use user information
4. Provide option to search.

After Hummingbird Effect – 

1. Question-based (What, when, why)
2. Different results based on a different situation.
3. Conventional Search-Result.

Hummingbird Update- How to Remove Google Penalty?

1. Make use of a long tail keyword.
2. Conversational Content.
3. Enhance structured data to get a better result
4. Engaged using Content.

Pigeon Update – 

It came on July 24, 2014(US)&  December 22, 2014 (UK, Canada, Australia). This update is responsible to provide local search results to serve users in a better way.

Pigeon Update- How to Remove Google Penalty?

1. Accurate Citations

2. Make use of Local keywords
3. Listed on directories also create high-quality content.
4. Good Reviews and response to negative reviews.

Everything You Need To Know About Website Design And How It Makes The Business Profitable

Let us have this scenario in your mind – You have started a new business and you wish to promote it to a large number of audience. So what will be your strategy? So how will you make your audience to purchase a product or grab an attention towards your business? Is there anyway so that your customer relies on you and avail services provided by you? To be very honest, to get things done properly from a business point of view, one should have a Responsive Website Design which will represent your trades.

Now most of Software Development Companies using responsive website designs to their growth and expansion. There are many reasons why should you have a responsive website design for your business to grow, some of them are listed below –

Importance of Website Design

Designing has evolved all over the world. With a boom of using a smartphone in India, App Designs and UX interaction has now gained ample of popularity.

SEO for Your Website

SEO stands for Search Engine Optimization. It is a process of increasing traffic to your website through organic search engine result. SEO is used for website ranking purpose so that anyone who has a website related to business, Personal purpose can put their website on top of the search engine page.

The importance of SEO in Software Development Company is highly increasing and when running a Software Company then it is important to know that how powerful SEO is.

One of an Essential factor in SEO is competitive research. Competitive research in Marketing and Management is a crucial part in order to know strength and weaknesses of current and potential competitors within your market.

As the name suggests, On-page SEO means making changes ON website in order to rank a website and earn quality of traffic in the search engine. The higher your pages can rank your pages on google, yahoo the more traffic your website is likely to get.

Navigation

Navigation basically includes the number of menus that shows a list of different web pages so that when any user explores a website can get an understanding of what this website is about. So adding a  simple yet creative use of navigation’s on your website can help you to gain more visitors to click and roam on it for a while.

You can also make it user-friendly website by adding eye-catching giant images with a great design which will attract a tone of customers to your association at your door. Because customers are everything and gaining trust is challenging task when it comes to building relationships with them.

Brand Consistency and Coherency

This era is online. Everyone loves to be online and be updated and consistent nowadays. If your company has a logo and been using it every now and then in print material then the logo/brand colors, brand messaging which is used for print must be carried over in Website Design.

So it is important for users to recognize your brand in all forms of communication so that they will trust your genuineness also avoid any negativity.

Content

Content is said to be a kind of website and SEO Company, Having a creative yet eye-catching content always gain clicks to your website. So it is important creating unique content when a user communicates with your brands. Making a content short but precise will lead to so many visitors to your site and help to gain more traffic to make your business profitable.

By streamlining the content, the designer is then able to add text in design, which includes negative space. This space makes use of reader to read more content.

Application Development Cycle (AD/Cycle)

Application Development Cycle is same as that of other websites in terms of principals they involved which includes Design, Development, and Testing. But making a successful mobile app design is something a changeable task. Which needs a pre-planning and research. Creating a good look and feel of an app is much more important.

Site Reliability Engineering (SRE)

Now Site Reliability Engineering can work with the help of Web Development team in designing part. Site reliability is the application and scripting of automation. To make you understand the use of it-
Site Reliability Engineer = Software Engineer + Systems Enthusiast 
SRE’S are software engineers who involve in reliability and do designing and development.

We, AYN InfoTech Pvt. Ltd. Is one such Web Development Company in Pune, who deals with various websites with good graphic designs at fair market prices. Now you know the importance of website designing if you are genuine at growing your business and making profits through it and its totally depend on factors like development, designing, visibility and acceptance by users.

We take great pride in our Web Development and Design capabilities and hence are a trusted Web Development Company in Pune, India. Taking clients into consideration, our Web Development team develop web-based custom programming.

What’s The Next Fate Of Campaigns Marketing?

Promoting Automation and its application in B2C and B2B spaces alike has been an energizing new administration territory for us.

The possibility of client engagement at customary interim of time has been around since the times of mailers and inventories. Advertising computerization (Social Media Marketing, PPC, SEO Company)can help in expanding and changing over leads, guarantee return clients and increment income era.

Be that as it may, what precisely does “Advertising Computerization” mean? As Techno Pedia characterizes it, “Promoting Computerization is the utilization of programming and Web-based administrations to execute oversee and robotize showcasing undertakings and procedures. It replaces manual and dull showcasing forms with reason constructed programming and applications designed for execution.” In less complex words, promoting automation deals with dreary errands like messages, Social Media Marketing, client input, portable battles, and web-based (SEO) social networking administration. It augments the possibility to concentrate on planned clients with the utilization of information examination and gives organizations the principal mover’s favorable position in changing over leads.

While Advertising Computerization sounds like an advertiser’s fantasy, it requires advancement and watchful wanting to guarantee the best rates of return. The genuine energy of computerized advertising lies in its capacity to interface with clients on a balanced premise.Amazon’s Advertising Automation System can give some profitable bits of knowledge to organizations. Amazon utilizes their client’s hunt history and past buys to tweak home pages. The principal thing clients see on going by the site are things that they are really intrigued by. Along these lines, for instance, if a client has looked for binoculars yet has not obtained one, Amazon will demonstrate them binoculars and related items on their landing page.

Another approach to change over clients is to send them an email not long after a site visit with recommended things in view of their inquiries on the site, or on things in the client’s surrendered truck. The sooner organizations do this, the more probable it is that they will have the capacity to change over the potential client into a purchaser. These and other imaginative advertising procedures have made Amazon the uncontested pioneer in e-retail.

Promoting automation(Social Media Marketing, SEO Company, PPC) can empower your business to do what Amazon does. You can track customer’s conduct online over various channels and stages, Gage their engagement level, and guarantee that the correspondence they get from you is customized by their past conduct. This implies organizations don’t squander significant assets on uninterested clients, and clients get updates and recommendations in light of what they are really keen on.

The Ultimate Reasons Why You Need SEO For Your Website

Many of you heard about term”SEO”. SEO stands for Search Engine Optimization. It is process of increasing traffic to your website through organic search engine result. SEO is used for website ranking purpose so that anyone who have website related to business, Personal purpose can put their website on top of the search engine page.The importance of of SEO in software development company is highly increasing and when running a software company then it is important to know that how power full SEO is. So Now the question is Why There is need of SEO for your website in any Software Development Company or in terms of business growing?

There are many people who  reached out with a tons of problems related to their business and sales purpose. Your business will be the first thing users see when they search for topics related to your niche and that is why we  have targeted this questions in this article –

Conduct Competitive Research :

One of essential factor in SEO is competitive research.Competitive research in marketing and management is a crucial part in order to know strength and weaknesses of current and potential competitors within your market. We should  first look from the customers point of view and accordingly one can make group of them to motivate about business strategies.Once you have grouped them all, you can work upon their strategies and areas where they are most vulnerable.

The weakness and strength of competitors mainly depend upon skills and tact which any market would desire for.

Some Software Development Company hire professionals to track the competitors and assess the competitive landscape on daily basis.Keeping track of your competitors, what people are saying about them can help you in your business to make you stand out among all unwanted rush. Every business should gather information about their competitors, you should keep your eyes.

always wide open. By Competitive research one can help in understanding the market and can target the precise customers as per business need. One should know what competitors are offering like what products/price.

On-Page SEO – Keyword Research

As name suggest, On-page SEO means making changes ON  website in order to rank website and earn  quality of traffic in search engine. The higher your pages can rank your pages on google,yahoo the more traffic your website is likely to get.

On-page simply deals with following factors –

Title of Page –

One of your important factors on your website is Title of website. Only by looking at title one can have idea about article you have written. So it is important to give a unique title to your page along with targeting main keyword. Because using a right keyword for targeting is one of the important factor.

Meta Description –

It has been seen that most of people forget to include Meta description for their pages. Because while searching for any result meta description along with keywords is listed. Meta description allows users to have a short summary of given search result.

URL Structure –

It is essential to include search engine friendly URL’s when there is time to find some search results. URL that includes targeted keywords performs better in search engine.

Heading Tags –

When there is a point to write any kind of article, Then use h1, h2 etc tags to break up your content into small section and paragraph as well so that reader can read with more easy manner. h1 tags are generally used for main heading purpose. This is why keyword rich headlines are more useful than generic ones.

Keyword Density –

Use of relevant keyword throughout content is most important task as it helps to know what content is about. However tr not to stuff repeated keywords or overuse of keywords may lead you website banned  Search Engine.To avoid this issue, you should keep your keyword density in between 2-5%.

Image SEO –

As having image to your site or content is important to view it on small platform or large platform. Including  a good image with your content is a very good way of making content highlighted as it will grab the attention of visitors. You can also use ALT tag and description to make your content look more eye catching.

Focus on long-tail keywords that match the user of your reader – 

Long tail keywords are those keywords that has phrase along with three to four keywords.

These kind of keywords are easy to fine in terms of single head keywords.Long tail keyword provide context to your content and make your put on higher search engine page. Moreover post focused on long tail keyword provide more value to reader.

What is the Relation of SEO and Content?

What is SEO ?

Before we discuss relation between SEO and Content Marketing, It is important to have a solid knowledge on each term. SEO is used to rank the targeted keyword by optimizing on page factors on website and building internal links, maintaining social media presence  All of these tactics work together to help a particular page to put on rank when user type one of a keyword.

What is Content Marketing ?

On the other hand, For the last few year content marketing has become very popular.Content marketing  deals with high quality of content after all unique content is king for every web pages and their relative site. The web pages you create can be improve your audience in order to make good content.

 What is the relation between SEO  and Content Marketing ?

SEO and Content Marketing has very great mutual relationship.Including keywords in the content you create helps it rank better in search engines, meaning that it will attract more traffic and be more effective in reaching your content marketing goals. Conversely, adding strong content to your site will improve its authority, which will give a boost to your overall SEO.

How Does SEO Work ?

The world of SEO is full of  tons of search engines,opinion,terms.Search engine have two major functions crawling and building an index and providing users to b rank website on top of search engine result page. When there is a point how SEO works one should keep focus on onsite Search Engine Optimization element. Because this is most imperative components when one deals with how SEO works. One should keep focus on title and meta description, header tag, image structures,internal linking. And on other hand, Off page SEO otherwise known as link building. These are the natural links that you do not need to request, and that is why they are the best kind of links. Particularly in the event that you can get them on sites with high authority scores, they would be more effective. Uniqueness of content really matters while it is for both-site visitors and search engine.

What is Website Analysis ?

– Website analysis is very important for any website owner. When one use website analysis tool then you are given information such as:

– Total amount visitors to your site, What percentage of inbound links you have got that means how much  visitors came from outside, Total amount of new users, Where you page rank in search engine using keywords.With this information you are able to benchmark your campaigns in order to show what is working and what is not.

– There are many reasons to grow your business using website analysis. Many time it gets difficult to pick up the right keyword for your target audience. Using analysis tool you can analyse which keywords should be used which are not. The analysis tool let you know that where you stand and which keywords are more effective in order to come up on search engine page.

– If you want more traffic on your site, you first have to know where it is coming from. The analysis will show you exactly where your traffic is generated and show you the quality of your traffic.

– This can really help you improve the quality of your site. Bad links can destroy your website’s professional appearance.

– With the analysis, you are able to quickly check all of the links connected to your site: external, internal, outbound or inbound. The tool can check your website for original content, let you know if there is irrelevant content on your page, and even help you create SEO friendly content. It does this by offering details on the most effective keywords and phrases on your site.